Radha Krishna under his Haarika & Hassine banner and with DVV Danayya presenting it. It was also announced that the film is being produced by S. In September 2011, an official statement was released by the producers stating that as Allu Arjun was in Australia for shoulder surgery, the filming would start in late October 2011. This caused the project to be further delayed. In August 2011, it was reported that Allu Arjun has injured his shoulder and went to Australia for surgery on Trivikram's request. Although there were several reports on when the filming would begin, all proved untrue. It was also reported that Ileana was cast as the female lead and the filming would begin in May 2011. DVV Danayya previously made the successful film Desamuduru with Allu Arjun. Also it was reported that DVV Danayya would produce the film under his Universal Media banner. In March 2011, reports suggested that Trivikram had approached Allu Arjun for a film and that Arjun has accepted the offer. But due to unknown reasons, the project failed to take off. It was reported that the film would start filming in early 2011. In 2010 after his film Kaleja was released, many reports suggested that Trivikram would work with Venkatesh for his next film. Raju Sundaram ( cameo appearance in a song).Ravi Prakash as Dhanushkoti, Bittu's henchman.Sheetal Menon as Devayani, Bittu's love interest.Dharmavarapu Subramanyam as Madhu's father.Brahmanandam as Pickpocket, whom Sitaram has kept as servant.Tanikella Bharani as Narayana Moorti, Ravi's father.Rajendra Prasad as DIG Sitaram IPS (Ravi's friend and guru).Ileana D'Cruz as Madhu, Ravi's love interest.The movie ends with Ravi going to the job, which earns him ₹25000. The movie concludes with Ravi realizing the importance of hard work over any apparent short-term routes to success. Ravi emerges victorious and exposes the stolen money. Eventually, a final showdown between Ravi and Bittu occurs wherein both intend to end the other. Ravi befriends Madhu, both fall in love with each other, and the two find out about Bittu. He prepares fake passports for Bittu's gang to help them escape from India. One day, Ravi happens to see Madhu ( Ileana), a middle-class girl who works with travel agent Murthy ( Brahmaji), an associate of Bittu.
Manikyam sends Ravi to Hyderabad from Visakhapatnam under the Witness Protection Program and makes him stay at his friend DIG Sitaram's ( Rajendra Prasad) house. Having his brother dead and the money burnt, Bittu decides to kill Ravi.
Meanwhile, Bittu goes to the dumping yard to collect the money but is shocked as the dumping yard is burnt to ashes. However, the police catches Lala, who resists them, only to be killed by Ravi.
Bittu successfully robs the bank, and his brother Lala ( Shafi) takes the money to the city's dumping yard. During interrogation, Ravi deduces that Bittu has tipped off the police to commit a crime and attempts to convince ACP Raja Manikyam ( Rao Ramesh). However, the police raids the location, and Ravi is apprehended. During a chance meeting with Bittu, Ravi reveals his intention of making quick money by betting on an IPL match and discloses the location of the betting ring. Ravindra Narayan ( Allu Arjun) believes in earning quick money rather than toiling like his father Narayana Moorti ( Tanikella Bharani). A thug named Bittu ( Sonu Sood) and a local MLA named Varadarajulu ( Kota Srinivasa Rao) plan to rob ₹15 billion (US$200 million) (₹1500 crore) from a bank.